Madison Lee Carter – CEO & Founder BebeAloha

👩‍💼 About the Author

Madison Lee Carter

Founder & CEO – BebeAloha

Madison Lee Carter is an American entrepreneur, designer, and brand storyteller who founded BebeAloha, a Hawaii-based print-on-demand lifestyle brand that celebrates island culture through sustainable fashion and personalized home décor. With over 12 years of experience in design, digital commerce, and ethical manufacturing, Madison has grown BebeAloha into a globally loved brand — rooted in heritage, crafted with intention, and made to inspire everyday joy.

🎓 Education & Background

  • B.A. in Textile & Surface Design
    California College of the Arts (CCA), San Francisco
  • Minor in Cultural Anthropology
    with a focus on Polynesian material culture

During her time in college, Madison studied indigenous textiles, natural dyeing techniques, and eco-friendly production methods. Her fieldwork in Oʻahu and Samoa shaped her deep respect for traditional craftsmanship and community-rooted design.

💼 Professional Experience

Before founding BebeAloha, Madison held several roles that combined creativity with commerce:

  • Freelance Textile Designer for surfwear brands in Hawaii and California
  • Design Lead at a sustainable fashion startup in Los Angeles (2012–2016)
  • Etsy Shop Owner, where she sold hand-illustrated art prints and fabrics (2015–2019)
  • Creative Consultant for emerging POD brands, guiding them in visual storytelling and product sourcing

Each role sharpened her skills in ethical sourcing, digital branding, and customer experience — all of which became pillars for BebeAloha’s model.

🌺 The Story Behind BebeAloha

In 2019, Madison returned to her hometown of Honolulu and felt a calling to create something that would blend her island roots with modern conscious living. She saw a gap in the market: most “tropical” apparel was either cheaply mass-produced or lacked genuine connection to Hawaiian culture.

“I wanted to build a brand that didn’t just print palm trees on shirts — I wanted to tell stories, honor heritage, and offer pieces that people actually feel good wearing.” — Madison

With her background in textile design and experience with on-demand fulfillment, she launched BebeAloha — starting with 12 designs and a mission to do things differently.

🧭 Mission & Vision

🌈 Mission:
To create joyful, personalized products that reflect the warmth, color, and culture of island life — while staying true to sustainability, transparency, and ethical craftsmanship.

🌺 Vision:
To become the most trusted island-inspired lifestyle brand for conscious consumers worldwide, offering more than just apparel — a connection to beauty, story, and purpose.

📚 Beliefs & Creative Philosophy

  • Made-to-order is better: Less waste, more meaning
  • Design with depth: Every pattern, flower, or motif tells a story
  • People over profit: Every order supports artists, printers, and ethical supply chains
  • Aloha is action: Kindness, care, and connection are in everything we ship

✨ Core Expertise

  • Sustainable fashion & POD logistics
  • Textile illustration & pattern design
  • Brand storytelling & eCommerce
  • Ethical supply chain sourcing
  • Visual identity development

📍 Based in:

Honolulu, Hawaii – but her designs travel across 28+ countries.

📞 Contact

0/5 (0 Reviews)